2019 was a landmark year for Ukraine, the first investment fund appeared. It became a platform for the creation of fintech start-ups. The creator of the platform is Nykyta Izmailov. He graduated from the Faculty of Finance. He has already demonstrated his skills to several large financial companies. For example, KMPG or PariMatch.
He gave preference to products which optimally met the client's needs
Now the company has developed absolutely different projects in terms of their scope. For example, the specialists who created the payment systems Asquade and others found their way here. It should be noted that two Ukrainian systems are working in the Ukrainian market. There was also room for an advertising agency and a project for the production of organic drinks and snacks "Eat Easy".
Mikita Izmaylov, investor of the sports bank, told about the startup bulbashka. He spoke about what products are needed in the market. So that one or another idea worked, special conditions are required. Not always Ukrainian products can go abroad. In his words, you have to know that the idea will be useful.
How do you distribute resources with the priority in the implementation of each project at the Foundation?
We can assume that the head of the family has to raise ten children. Of course, educating older children is not mandatory. Obviously, more effort should be given to projects that are not yet able to pay for themselves. Support is needed for projects that require development on the first stage.
If the product reaches the level of the profit center - will not fail to appear on the market. Then it will be sold without loss. This is necessary in order for the return on investment to be achieved. At this stage is often allowed without a lot of mistakes. Often there is a situation where the launched project closes. In this case, mentors have to manage each such project.
How much time does it take to support the project?
All depends on the specific interest. For example, a sports bank was able to enter the market in 2019. They began active distribution of cards. But now the developers of the project have turned their attention to it. The project turned out to be quite voluminous and capitalistic.
What volume of capital do they have in mind?
Investors had to spend about $26 million on this matter.
What point will be a plus? How many financial prospects do you have?
I plan to receive a profit this year when March arrives. When in the middle of 2023 we will see a full return of investments.
How many other projects in the portfolio reached the payback point?
It turned out that Sportbank didn't pay off for quite a long time.
This is worth talking about. If we take into account the developers of software which develop methods of payment systems, we will have a slight advantage. They are very clear about the essence of the Strategy. They brought profit. But do not expect to make a lot of money.
When the business is on the ground to accompany other projects, using their own technological solutions, there is expected to be the wrong profile, which must be developed. You want to get a solid profit from the interaction with the end user. Projects associated with the creation of mass marketing are given the greatest advantage.